Internet Marketing
August 16th, 2010 at 11:10am
Under Internet Marketing
Review
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. …
Buy The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly at Amazon
By Admin
August 15th, 2010 at 11:09am
Under Internet Marketing
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution.…
Buy Internet Marketing: Building Advantage in a Networked Economy at Amazon
By Admin
August 14th, 2010 at 11:11am
Under Internet Marketing
Review
“…shows how to position your business front and centre when prospects are searching online for solutions you can provide.” (Globe and Mail, April 2009)
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when pr…
Buy The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing at Amazon
By Admin
August 13th, 2010 at 11:10am
Under Internet Marketing
Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. …
Buy Mobile Marketing For Dummies at Amazon
By Admin
August 6th, 2010 at 08:43am
Under Internet Marketing
Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She …
Buy Mobile Marketing: Finding Your Customers No Matter Where They Are at Amazon
By Admin
August 5th, 2010 at 09:44am
Under Internet Marketing
Written for marketing practitioners who need to bring themselves up to speed on mobile marketing, this book explains the benefits of mobile marketing and its links with other forms of digital marketing. It tackles myths relating to mobile commerce, looks at using mobile communication in conjunction with other marketing activities, and explains how mobile commerce can add value for customers. It gives examples of B2C and B2B Twitter mobile campaigns, shows how mobile communic…
Buy A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage at Amazon
By Admin
August 4th, 2010 at 10:46am
Under Internet Marketing
E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in …
Buy Email Marketing For Dummies at Amazon
By Admin
August 3rd, 2010 at 11:44am
Under Internet Marketing
How can you take advantage of Facebook to promote brands, products, and services? With The Facebook Marketing Book, you’ll learn proven tactics that you can use right away to build your brand and engage prospective customers. Ideal for marketing and PR professionals as well as web developers and entrepreneurs, this book introduces the tools and features that will help you reach specific audiences through this popular networking site. Facebook is loaded with unfamiliar challenge…
Buy The Facebook Marketing Book at Amazon
By Admin
August 2nd, 2010 at 12:43pm
Under Internet Marketing
Review
A Practical Guide to Affiliate Marketing is a must read for anyone running an affiliate program! The tips and advice Geno provides will help affiliate managers run more effective programs and avoid costly mistakes. If you’re contemplating launching an affiliate program this book will save you time, money, and frustration. If your existing affiliate program isn t getting the results you had hoped for, you’ll find tons of ideas that will help you get the most out of your pro…
Buy A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants at Amazon
By Admin
August 1st, 2010 at 01:43pm
Under Internet Marketing
In this up-to-date third edition of The Lawyer’s Guide to Marketing on the Internet, you’ll learn how to make the latest technology work for your practice and increase your firm’s visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
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Buy Lawyer’s Guide to Marketing on the Internet, Third Edition at Amazon
By Admin
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