Review

“Disguised as a Python textbook, it’s really an introduction to programming, using Python as the preffered medium for beginners.” — Guido van Rossum, Creator of Python”Introduces Python and computer science concepts in a style that beginning students find appealing and easy to understand.” — Dave Reed, Capital University”Provides clear explanation of introductory programming concepts, and shows why Python is an excellent choice for a first language.” — Russell May, More…
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Internet Marketing for Accountants will show you how to profit from the revolution in local internet marketing that is happening right now. This book doesn’t hide behind platitudes and boilerplate marketing truisms. It gets down in the trenches with you and shows you how to strengthen your firm’s bottom line through highly effective internet marketing. One click at a time.

About the Author

Nick Holliday has been a practitioner, student, and teacher of in…
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Review

“This book is hot off and press and worth reading.” — Bookviews September 2005 Issue

“I highly recommend this book! It is a must-read for any business wanting to learn from the very best marketers in the world how to succeed online” – Jack Canfield, Author of Success Principles and Chicken Soup For The Soul “The Definitive Online Marketing Book! Every chapter is a treasury of high-impact strategies and tactics from the very best marketers on the…
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In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It’s a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn’t work for many of the country’s largest and best-known high-tech companies. …
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Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether you?re …
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Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and socia…
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Review

Providing an inside view of each medium the book examines the different audience research methods, budgets, and scheduling, message, and branding efforts employed to keep people tuning in or logging on. The authors have put together an excellent resource guide for media professionals and students seeking to enter this field.-P.G. Kishel, Cypress College, Choice, Feb 2007

Book Description

Capture and Retain Your Media Audience!

See all E…
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Review

In this excellent primer on using the Web effectively to develop marketing strategies, Shiffman (marketing and management consultant) offers an introduction to Web 2.0 and Web 3.0 and expands on the role of the Internet as an effective tool for businesses to truly interact with their target audiences. The author uses case studies and examples (e.g., Starbucks, Apple, Best Buy) to explore the Internet’s role beyond the corporate Web site. She also discusses the important ro…
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While the general public is familiar with the larger Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware that small business is thriving online like never before, especially in the realm of information products. Click Here creates an entertaining and instructive narrative that provides an in-depth look at the unintentionally underground movement known as Infoproduct marketing, and the people who have profited and succeeded in the industry.

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Review

“a solid launching point into the world of online marketing…For any business owner or marketing manager looking to catch up with the latest cultural trends, ‘Digital Engagement’ provides a one-stop shop for every new tool, trend or fad the Internet has to offer.” –Houston Business Journal “The nice thing about this book is that it provides enough information to get you started with a topic and links to online resources or tools to help you do it, but it doesn’t …
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